Base Skin
[ THE TRANSFORMATION ]We helped Base Skin’s and their new clinic new clinic make two decades of expertise immediately recognisable. Communicating the expertise from first impression and aligning the brand, e-commerce and packaging experience to build trust faster and strengthen its premium positioning.
[ SCOPE OF WORK ]-
With 18+ years of international experience, founder Tara has her authority and expertise at the core of the brand. We developed a clear point of view, advanced skin revisions, to reflect the business’s years of experience.
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With significant investment put into a built for purpose location we translated that detailed orientated approach into a timeless brand, e-commerce and packaging system that strengthened the customer journey.
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Experience alone doesn't differentiate a clinic. We translated nearly two decades of expertise into a brand experience that allowed prospective clients to quickly understand and choose Base Skin.
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We developed the e-commerce and packaging experience to extend the relationship beyond the treatment room, creating opportunities for sales and long-term client loyalty.
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Created a social media system that allowed Base Skin to introduce the new brand consistently across digital channels from day one.
Identity
At Base Skin every treatment is fully customised and medical grade, so the identity needed to communicate trust, precision, and expertise. The icon takes each letter of BASE to form a fingerprint — a symbol of Tara’s personalised, layered & unique approach.
The primary logo is contemporary & clean. Its simplicity reflects the brand’s approach to skincare with a focus on progressiveness and innovation.
The colour palette combines neutrals with sage, echoing the clinic’s interiors and symbolising both balance and skin health. Personalised handwriting brings warmth and a human touch.
Editorial, bold imagery reflects the luxury environment and clientele. The result is a brand world that feels clinical yet elevated — a modern space for transformative skin health.
[ CLIENT TESTIMONIAL ][ Tara Casserly, Founder & Clinic Director ]“Orlaith is an absolute whizz when it comes to web design and branding. She saw my vision and I love the result. She handled all the difficult Shopify issues and now manages my website and hosting for baseskin.ie and anything else I have any issues with she is the woman for the job”
[ SOCIAL MEDIA TEMPLATES ]
Art Direction
These close-ups of different textures used in clinic services highlight their science-backed, medical-grade nature while adding depth and tactility to the brand world.
