Base Skin
[ ADVANACED SKIN REVISION CLINIC ][ SCOPE OF WORK ]-
With 18+ years of international experience, founder Tara has her authority is at the core of the brand. We developed a clear point of view, advanced medical grade skincare, and an identity to attract the right audience and reflect the business’s years of experience.
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The digital extension of Base Skin’s clinic — timeless, stylish, and built to make trusted skin care accessible anytime, anywhere.
Identity
At Base Skin every treatment is fully customised and medical grade, so the identity needed to communicate trust, precision, and expertise. The icon takes each letter of BASE to form a fingerprint — a symbol of Tara’s personalised, layered & unique approach.
The primary logo is contemporary & clean. Its simplicity reflects the brand’s approach to skincare with a focus on progressiveness and innovation.
The colour palette combines neutrals with sage, echoing the clinic’s interiors and symbolising both balance and skin health. Personalised handwriting brings warmth and a human touch.
Editorial, bold imagery reflects the luxury environment and clientele. The result is a brand world that feels clinical yet elevated — a modern space for transformative skin health.
[ CLIENT TESTIMONIAL ][ Tara Casserly, Founder & Clinic Director ]“Orlaith is an absolute whizz when it comes to web design and branding. She saw my vision and I love the result. She handled all the difficult Shopify issues and now manages my website and hosting for baseskin.ie and anything else I have any issues with she is the woman for the job””
[ SOCIAL MEDIA TEMPLATES ]
[ BRAND POV - BASE SKIN ]Skin health runs deeper than the surface. The Voza Method is built on deep understanding of the roots of skin health. Supporting you to respect your skin and make caring for it simple & luxurious.
Art Direction
These close-ups of different textures used in clinic services highlight their science-backed, medical-grade nature while adding depth and tactility to the brand world.
