VOZA

[ SKIN, SCALP & LASER CLINIC ]

[ SCOPE OF WORK ]

Naming workshop & due diligence to go from Melissa Ferguson Skin Studios to VOZA.
Developed the brand’s POV and identity to attract the right audience. Founder, Melissa, was transitioning into a new premises and needed a brand that reflected the growth of the business.
Coming soon & permanent typography-focused window decals for the city-centre clinic

PHOTOGRPAHY: KIRSTY LYONS
INTERIOR DESIGN: SERPENTINE INTERIORS

[ BRAND GOALS ]

To position VOZA as a high-end skin clinic that has a focus on skin health and personalised treatments over aesthetic treatments.
Establish the clinic as it’s own business separate from the founder Melissa and the previous name ‘Melissa Ferguson Skin Studios.’
In a market obsessed with instant results and surface changes, VOZA’s focus is on the deeper, longer-lasting story of skin health with a restorative and preventative approach.
Increase awareness that Voza exists in its new premises and build brand associations; what comes to mind when customers think of the brand.

[ client review ]

[ Melissa Ferguson, Founder & Clinic Director ]

“Loved working with you Orlaith. You smashed it! Our new branding is dreamy. You were patient and kind through the whole process and most importantly you really listened. I hope we can work together again. Thank you so much.”

[ Naming ]

Set attached to a Palladian-style building from 1775, VOZA’s new space carries both history and presence. Through a naming workshop, we evolved ‘Melissa Ferguson Skin Studios’ into something sharper. The brand is personal at its core: from the way treatments are tailored to the energy Melissa brings. Chic, playful, and unafraid.

The result was VOZA — “Vo” a soft, open vowel sound. It feels smooth and flowing when spoken. “Za” for the punch of energy and eccentricity that sets it apart.

[ Identity ]

VOZA’s new identity is anchored in its setting and spirit. Attached to a Palladian-style house on Henry Street, , the brand roots itself in history while carving out something fresh. We dove deep into the history of its architecture to build an identity that echos its story and history.

The brand draws on architectural cues — arches, circles, and symmetry — to shape its symbol: VOZA held within an oval, a balance of heritage and modern clarity. The palette of light blues, deep navy, creams, and yellow reinforces this mix of timelessness and energy: chic yet playful, refined yet unafraid. Typography continues the conversation, bridging classic forms with contemporary edge — much like the brand itself: personal, spirited, and distinct.